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Showroom in Madrid

JG participates together with CENFIM in the creation of a new Showroom in Madrid.

Welcome Design has been in charge of the design and the construction management of this permanent showroom, located in Calle Velázquez in one of the classic buildings dating from the beginning of the 20th century in the Salamanca district of Madrid.  The idea is to offer advice to interior design professionals and provide them with a selection of products and solutions as well as a large product exhibition.

Mar Vera, interior designer from the Welcome Design studio, who is in charge of the design of the Showroom DOcontractMAD, has explained to us the project and the importance of the connection between the interior designer and the brand for the success of the project.
“One of the challenges of this space was that of distributing and giving the same importance and representation to each brand and its product placement. In order to do this, we treated the different corners and rooms of the showroom as individual projects. Our goal was to treat each room, each surface as an opportunity to continue with the concept of the project following the same criterion. A chromatic journey, progressing in shades, is repeated to the extent possible in panelling, flooring, furniture, lighting and textile.”

JG contributes its knowledge and experience in furnishing work spaces on the premises of the Showroom, incorporating a fair sample of its main products:

A unique opportunity worth getting to know in the centre of Madrid, a representation of the JG product portfolio by our consultants.
Together with JG, the Showroom visitors will be able to see eleven complementary brands in the area of furnishing spaces that represent 30 product categories:

Interior designers, architects and decorators can get first-hand knowledge of all these solutions suggested for their projects, with just one visit to this space.


Showroom Guided Tour


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