JG receives more than 500 visits at Showroom Diseño
The European Museum of Modern Art in Barcelona and the Palacio Carlos Maria de Castro in Madrid provided the perfect setting for the presentation of Showroom Diseño, an event organised by DoubleTrade and held on 15 and 22 November respectively.
The barrier-free format - without panels or stands - that enabled visitors to find out about the products, materials and trends of a small group of brands is an innovative way of bringing the latest developments in furnishings, lighting, cladding, flooring and other solutions to a market composed mainly of architects, interior designers and decorators.
The show was accompanied by art, music and a cocktail and its laid-back mood encouraged the interchange of ideas and knowledge among the visitors and the brands in a relaxed atmosphere that benefited all those present.
This is an interesting initiative that leaves a fine impression for the future.